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報(bào)告主題：中美“獨(dú)角獸企業(yè)”大比拼：創(chuàng)新企業(yè)的機(jī)遇與挑戰(zhàn)

報(bào)告時(shí)間：2023年5月24日（周三）晚7：30-9:30

報(bào)告地點(diǎn)：學(xué)1-401集賢大講壇

報(bào)告人：Kit Hickey 麻省理工學(xué)院高級(jí)講師&駐場(chǎng)企業(yè)家

麻省理工學(xué)院馬丁創(chuàng)業(yè)中心駐場(chǎng)企業(yè)家兼麻省理工史隆管理學(xué)院高級(jí)講師

《快公Ministry of Supply聯(lián)合創(chuàng)始人，公司多次登上《紐約時(shí)報(bào)》司》、《華爾街日?qǐng)?bào)》和《今日秀》 

曾供職于某投資銀行，為早期公司籌集A輪、B輪融資提供建議

 “建立創(chuàng)業(yè)型企業(yè):高級(jí)工具與技術(shù)”課程首席講師，擅長(zhǎng)建立企業(yè)、推出新的以客戶(hù)為導(dǎo)向的創(chuàng)新、人員運(yùn)營(yíng)、分銷(xiāo)和融資

Entrepreneur in Residence & Senior Lecturer2017 - Present

? Advise MIT students and faculty entrepreneurs across campus in all areas of entrepreneurship, including: go-to-market strategy, financing, personnel issues and customer acquisition.

? Launched the MIT Future Founders Prize Competition, a cross-campus initiative to increase the number of female faculty who translate their research into real world applications through entrepreneurship. Developed and run the program, recruited faculty entrepreneurs and manage relationship with VC donor.

? Director of MIT Fuse,MIT’s entrepreneurship accelerator for newly launched ventures.

? Lecture across the world on entrepreneurship.

? Teach the highest-rated entrepreneurial class offered at MIT Sloan: Entrepreneurial Founding & Teams(course focused on organizational challenges at growing ventures).

報(bào)告內(nèi)容：

教授首先將會(huì)介紹商業(yè)模式、客戶(hù)獲取渠道、理想客戶(hù)畫(huà)像等相關(guān)的概念。之后教授將進(jìn)一步引導(dǎo)學(xué)生通過(guò)各種實(shí)際案例分析趨勢(shì)、市場(chǎng)規(guī)模、了解導(dǎo)致初創(chuàng)企業(yè)失敗的常見(jiàn)原因、并學(xué)會(huì)如何對(duì)公司進(jìn)行估值和了解創(chuàng)投的商業(yè)模式。最后講座還將探討中美兩國(guó)的初創(chuàng)企業(yè)（獨(dú)角獸企業(yè))的相同與不同之處。

The professor will first introduce concepts related to business models, customer acquisition channels, and ideal customer profiles. Students will then be guided through a variety of real-world cases to analyze trends, market sizes, understand common reasons why startups fail, learn how to value companies, and understand venture capital business models. The lecture will also explore the similarities and differences between Chinese and American startups (unicorns).

講座提綱：

1.創(chuàng)業(yè)步驟：商業(yè)模式畫(huà)布

–如何“創(chuàng)造”你的商業(yè)模式

–如何“設(shè)計(jì)”你的商業(yè)模式

–如何“創(chuàng)新”你的商業(yè)模式

–如何“改善”你的商業(yè)模式

2.商業(yè)模式?jīng)Q策

–商業(yè)模式的類(lèi)型

–商業(yè)模式選擇：創(chuàng)建一個(gè)新的類(lèi)別

3.案例分析

–格蘭仕

–小米

–海底撈

–拼多多

Topic 1: First Steps: Business Model Canvas

lHow do you create your Business Model?

lHow do you design your Business Model?

lHow do you innovate your Business Model?

lHow do you improve your Business Model?

Topic 2 :Putting it Together: Business Model Decision

lDifferent Types of Business Models

lBusiness Model Options: Creating a New Category

Topic 3 : Some Examples

-Galanz

-Xiaomi

-Haidilao

-Pinduoduo

歡迎廣大師生參加交流！

集賢學(xué)院

2023年5月22日